Broadband Therapy: All About MDUs

As competition intensifies in the broadband industry, Multi-Dwelling Units (MDUs) represent a powerful opportunity for service providers to accelerate growth, improve ROI, and strengthen community engagement. In this webinar, attendees will discover how to transform the MDU experience with secure, personalized, and property-wide managed Wi-Fi, delivered simply and efficiently.

Experts Jess Parsons, Sr. Director and Susan Higgins, Sr. Marketing Manager from Calix will share insights that will drive MDU wins through:

• Designing and deploying secure, personalized connectivity that meets the expectations of MDU residents and property managers/owners.
• Deploying property-wide Managed Wi-Fi with simplicity to activate, support and scale resident connectivity with fewer truck rolls.
• Crafting targeted marketing messages that resonate with property decision makers and residents
• Leveraging solutions that help providers and properties retain residents, reduce churn, lower acquisition costs, and drive stable revenue streams with proven ROI for new builds and retrofits

Participants will also explore how MDUs can become high-value assets within a service provider’s portfolio—delivering stable, concentrated revenue streams, lowering acquisition costs, and fostering long-term relationships that fuel sustainable growth.

Join us to discover how a simpler, smarter MDU strategy can position your broadband business for the future.